Google announced that its extending its Seller Ratings extensions for AdWords ads to mobile. These let advertisers show users when they have positive ratings, which can of course inspire clicks.
Google has hyperlocal search ads for mobile search, which the company has highlighted today in a post on tis Mobile Ads blog. Google specifically discusses a use-case from Rent-A-Car.
In the scenario described, someone has car trouble and is able to quickly find a nearby car rental place from the side of the road as they simply enter "car rental".
Mobile advertising will continue to play a major role in Google’s revenue going forward. While the jury is still out, so to speak, on the proposed acquisition of AdMob, Google has been placing a great deal of emphasis here at Google I/O on the fact that it already knows a thing or two about advertising.
In fact, AdMob really hasn’t come up a whole lot in the discussions that I’ve been witness to. But that hasn’t stopped Google from talking about various mobile ad formats its offers. A portion of a lengthy keynote delivered Thursday morning was devoted to this.
Update: The acquisition has been confirmed, and competitor AdMob issued the following statement:
"We believe that Apple’s proposed acquisition of Quattro serves as yet another validation of the vibrant mobile advertising industry and can help accelerate the pace of innovation and competition in this space."