Facebook Stock Plummets Below $27.25

Yes, it is finally here, Facebook stock has fallen below the $28 per share price many investors have been waiting for. Still, more pessimists are saying they’ll wait for it to fall to $10, but I suspect those days won’t…

Mobile is Bad for Facebook’s Business

It was recently reported that 54% of Facebook users access the social network via mobile devices, and now as the company readies its IPO, the issue of how its ad business is affected by mobile use was mentioned in its…

Google Provides Tips On Mobile App Ad Placement

Ads are a necessary evil when it comes to keeping free apps free. Most developers are pretty cool about it and keep the ad in a low, out of the way place where you can effectively ignore it. Some developers,…

Mobile Content Sales Likely $67 Billion in 2012

It was recently reported that Apple’s iPhone is now the top seller for Verizon, along with AT&T, and will likely be the same regarding Sprint in time. The huge popularity of smart devices is indicative of the marketing viability of…

Cross-Screen Ads on TVs, Mobile Devices Increase Ad Potency

People who grow up with mobile technology might not be able to pay attention to anybody else or anything for a sustained amount of time, but there’s certainly one thing they’re noticing when they’re juggling between electronic devices: ads. A…

Samsung Has A Mobile Ad Platform To Compete With Google, Apple

Samsung’s throwing its hat into the ring of mobile advertising and has announced that it’s partnering with OpenX Technologies, a prominent digital advertising firm. By partnering with OpenX, Samsung’s new AdHub Market looks to develop an ad exchange that will…

Mobile Ads Don’t Motivate Americans To Make Purchases

According to the latest research from Nielsen, American consumers were least likely to make purchases online after viewing mobile ads. Only 20 percent of Americans owning smartphones made purchases on after seeing an ad. As a comparison, In German, 34…

LinkedIn Mobile Ads On The Way

Facebook isn’t the only social network looking to better monetize its mobile users. LinkedIn said in its earnings call on Thursday, it will be launching ads in its mobile apps in the future, though it’s not clear just how near…

Google Reports Widespread Smartphone Use

You probably already know that people are using their smartphones quite frequently and for a growing number of activities.  Some figures have put the ownership of smartphones at 50% for people between the ages of 18-34. It is a bit…

6 Verticals See Triple-Digit Growth in Mobile Advertising

Millennial Media has released its latest monthly SMART report, looking at the mobile advertising landscape. The report looks at the top verticals (six of which had triple digit growth YoY).