Periscope Says 40 Years of Video Watched Every Day

Twitter’s livestreaming app Periscope has just released its first growth report, and both users and activity is steadily rising. According to Periscope, there are over 10 million registered accounts in just four months. Of course, accounts don’t equate to active…

Should You Pay Attention to Attention Metrics?

Upworthy, the site that brings you articles like If I Told You What This Is About, You Almost Definitely Would Not Click On It and Boy Meets Girl. Girl Reveals Secret. That’s When Things Get Intimate. And Beautiful, is moving…

Facebook Updates App Insights To Be Cleaner, More Reliable

For the past few years, Facebook app developers have relied on App Insights to learn how consumers use their app. While it’s certainly already a good tool, Facebook thinks it can improve it to make it even better for developers.…

Facebook Modifies Its Public App Metrics Reporting

Facebook may not be at CES, but the social network is busy readying its own announcement for next week. We don’t know what the company will be announcing, but it has one announcement this week to tide you over. In…

Android Set to Grab Even More of the Handset Market This Year

Digitimes Research, the research division of Digitimes, today announced the results of their research into handset manufacturer shipping growth. They’ve predicted that Android, which can already be found on the majority of shipped handsets, will be fully 70% or more…

Facebook Shows More Love To Developers

This week has been huge for developers on Facebook. The company has not only released the full version of the much anticipated SDK 3.0 for iOS, but they have also pushed subscriptions and mobile ads to developers. While not as…

New Yelp Metrics Improve Its Use For Business

Yelp is one of the better social media services for small businesses that want to track how their brand is doing out in the real world. The site has introduced some new metrics that makes the site even more attractive…

Ace Metrix CEO Reveals Super Bowl Ad Winners and Losers

The Super Bowl has come and gone, and while the final play is still getting talked about, the ads are too. Last week, WebProNews spoke with Peter Daboll, the CEO of ad effectiveness firm Ace Metrix, who told us that there is a difference between an ad being likable and effective.

Super Bowl Ad Metrics More Varied This Year

Super Bowl ads are not only entertainment during the big game, they serve the higher (or lower) purpose of trying to sell you something. We may forget that these ads are doing that when we’re busy laughing at the newest…

Measuring Social Media Effectiveness May Have Just Gotten Easier

Everyone knows that social media provides some great opportunities for marketing, but measurement issues continue to plague businesses. You know content is being shared, but you don’t know how people who its being shared with are responding to it.

Are you content with your ability to measure social media effectiveness? Let us know.