Twitter Works to Make Advertisers Feel Safe

Twitter is taking steps to ensure advertisers feel safe on its platform, a vital step for the company’s long-term growth.

Media Rating Council Gives Viewable Display Impressions Green Light

The Media Rating Council (MRC) announced that it has lifted its advisory on “Viewable Impressions” for display advertising. This means the industry can begin transacting on the metric for the first time in a shift from served impressions to those…