It Has Begun… TV Ad Spending Shifts To Online Video

Magna Global, which buys ads for Johnson & Johnson, Coca-Cola, Fiat and others announced at NewFront that they have agreed to buy $250 million in video ads from YouTube. But that’s not the story, it’s that Magna is shifting these…

Google Reportedly Enters $100 Million Partnership With Magna Global

Google has reportedly struck an “upfront” deal with Interpublic Group’s Magna Global, which oversees $37 billion in media billings globally. USA Today reports that Magna Global has committed $100 million of client money to Google properties including YouTube, the Display…