France May Tax Google Ad Revenue

France is considering a proposal to tax online advertising revenues earned by companies such as Google.

The proposal would extend to other companies such as Microsoft and Yahoo and would put an end to "enrichment without any limit or compensation," newspaper Liberation quoted Guillaume Cerutti, one of the supporters of the proposal, as saying.

Global Consumers Willing To Pay For Some Online Content

Many global consumers are willing to pay for some online content or are open to increased advertising, but attitudes vary greatly by geography, demographics and content type, according to a new survey by Nielsen.

Nielsen polled more than 27,000 consumers in 54 countries to determine attitudes about paying for online content and to gauge what types of content consumers were most likely to support financially.

Are Google’s Ads So Relevant That People Won’t Block Them?

A while back, Google launched an extensions gallery for its Chrome web browser. Ad-blocking add-ons are among the most popular for Mozilla’s Firefox, so it stands to reason that they will be for Chrome as well. With Google’s primary source of revenue being its ads, a lot of talk has surfaced about Google letting people block its own ads with its own product.

Across-the-Board Growth Expected In Internet Industry

The U.S. online advertising industry will shake off the recession’s effects and have an excellent time of it in 2010, according to one expert.  J.P. Morgan’s Imran Khan has predicted that just about every aspect of the sphere should experience significant growth this year.

Apple Acquiring AdMob Competitor Quattro Wireless

Update: The acquisition has been confirmed, and competitor AdMob issued the following statement:

"We believe that Apple’s proposed acquisition of Quattro serves as yet another validation of the vibrant mobile advertising industry and can help accelerate the pace of innovation and competition in this space."

More Media/Ad Trend Predictions for 2010

In a recent article, we looked at some predictions from Nielsen for advertising trends in 2010. These included optimizing media convergence being a top priority, new models emerging to take advantage of smartphones, more cross-media ad campaigns, an increase in commercialization of social networking hubs, and more interesting and interactive online ads.