Google is about to transition local business ads in advertisers’ AdWords accounts to ads that are compatible with the location extensions the company introduced last year.
We’re living in an increasingly open and revealing world where people are eager to tell you where they are, where they’ve been, and where they’re going. Not everyone is so eager, but location-sharing is a rising trend that is not to be ignored. Naturally, the phenomenon will have a growing impact on search.
There is still plenty of room for conversation about what location means to search. Tell us what you think.
I don’t think too many people will dispute the fact that location is buzz topic of 2010 so far within the online marketing industry. Big players in this space include Foursquare, Gowalla, Twitter, Facebook (soon), and of course Google.
As reported earlier this week, Google noted that a third of its searches via the mobile web pertain to some aspect of the searcher’s local environment, and that they think of location as a "hugely important signal".
Google made a couple of interesting comments at a mobile marketing and advertising event in Vegas. Michael at Mobile Marketing Watch reports that Diana Pouliot – Director of Mobile Advertising at Google says a third of all Google searches via the mobile web pertain to some aspect of the searcher’s local environment.