Will Location-Based Services Break Out in 2011?

Location-based services continue to get a great deal of attention as more services pop up, existing ones add features and integrations, and businesses find ways to take advantage of them. You can bet that this space is only just getting started. Over the next year, we’re going to see a lot of innovation in location-based services/check-in apps. 

Businesses Can Offer Customers Deals for Checking In with Yelp

Yelp has announced check-in offers for businesses, meaning that businesses can offer Yelp users special deals for checking in at their place of business. Check-ins are tied to Twitter and Faecbook (for Android and iPhone users), so when a user checks in, they are potentially sharing it with a lot of their friends. 

The feature is part of the business owner dashboard on Yelp, and the company says it gives businesses a measurable way to reward their loyal customers while attracting new ones. 

Location-Based Services Too New to Know How They’ll Be Abused

Last week, Symantec’s MessageLabs Intelligence Sr. Analyst Paul Wood shared some predictions for online threats in the coming year with us. With the increasing emergence of location-based services, we wondered what kind of threats (beyond the obvious) come with this new territory. 

Considering Check-In App Strategies for Business

It’s been an interesting day for location-based services. Facebook of course made its announcements. Yelp announced it will soon introduce check-in offers