Why Live Streaming Should Be Part of Your Marketing Strategy in 2018

More and more brands are using live streaming to reach their audience and promote their business. Companies like Facebook, Twitter, YouTube, Snapchat and, Twitch have invested millions of dollars to build and improve their own live streaming platforms. The idea isn’t…

110 Years of Live Video Watched on Periscope Apps Each Day After Just 1 Year

Periscope, Twitter’s popular live-streaming service, turned one year old on Saturday. The company announced that it has surpassed 200 million broadcasts and that 110 years of video are watched live every day in its Android and iOS apps. That doesn’t…

Why and How To Use Facebook Live As It Becomes A Ranking Signal

Last week, Facebook announced that it now takes live video into account when ranking content in the news feed. In other words, live video is now a bigger deal when it comes to getting in front of people on Facebook.…

Facebook News Feed Ranking Now Takes Into Account Videos That Are Actually Live

Live video is officially a much bigger deal on Facebook now. The company announced that it now takes this into account when ranking content in the News Feed. In early December, Facebook began letting a small percentage of people in…

Periscope Gets Big Improvement With Web Profiles

Periscope, Twitter’s live-streaming video service, announced the launch of new web profiles enabling people to go to periscope.tv/username to see all recent broadcasts from that user. This should be a huge part of making Periscope more accessible to people and…

Infographic Compares Meerkat & Periscope For Business

Meerkat and Periscope both quickly made names for themselves with their live streaming apps launched earlier this year. A lot of businesses have been testing the waters and trying to figure out which if either (or both) are best for…

YouTube Live Streams Get 60fps Video, HTML5 Playback

A couple months ago, reports emerged saying YouTube was going after Twitch, in that it wanted to make YouTube Live a premier destination for video game streaming. When asked for comment, YouTube famously sent out a GIF of a girl…

Should Your Business Use Meerkat or Periscope?

Much has been made about the battle between new social live-streaming services Meerkat and Periscope, the latter of which is owned by Twitter. Meerkat gained a lot of early buzz at SXSW before Periscope launched, but Twitter quickly launched Periscope,…

Here’s What To Do And What Not To Do With Twitter’s Periscope App

Earlier this month, it was revealed that Twitter bought Periscope, a startup making a live streaming video app that had yet to launch. Now, Twitter has officially launched the app, which is a direct competitor to another new app that…

Apple Will Try To Stream Its iPad Event

As previously reported, Apple will hold its next big media event on October 16th. It sent out invitations earlier this week without much in the way of detail other than “It’s been way too long,” and it will be held…