Why You Can’t Game Google and Bing with +1s and Likes

Social is more important to search rankings than ever. There’s no doubt about that. Should +1s and Facebook “likes” be used as significant ranking signals by search engines? Share your thoughts here. In a recent article, we asked if Google’s…

Does Facebook Face A Google-Like Issue With “Like Farms” and “Like Buying”?

Facebook may be going through some of the growing pains that Google went through earlier in its life. Google has always had to deal with link farms and link buying, polluting its search results, and has gotten better and better at keeping this under control over the years.