Newspaper Websites Attract More Than Half Of U.S. Internet Users

Newspaper websites in the U.S. pulled in 102.8 million unique visitors in September, accounting for 61 percent of all adult Internet users, according to research from comScore for the Newspaper Association of America (NAA).

John-Sturm The report also found newspaper websites reach more than half (55%) of 25-to-34-year-olds and 73 percent of individuals in households earning more than $100,000 a year.

Newspaper Sites Attracted 37% Of All Internet Users

Newspaper websites attracted an average monthly unique audience of 72 million visitors in the fourth quarter of 2009, representing 37 percent Internet users.

The figures come from a custom analysis by Nielsen Online for the Newspaper Association of America.  Newspaper websites users generated more than 3.2 billion page views during the quarter, spending more than 2.4 billion minutes sites.