iPhone 5c Target of New Apple Marketing Campaign

Earlier this year, CEO of Apple Tim Cook revealed that the iPhone 5c did not sell as well as Apple had expected it to, placing the blame upon the immediate market-recognition and appeal of the iPhone 5s: “I think the…

iPhone 5S Available for Lowest Price Yet at Walmart

If you’ve been waiting for prices to go down to purchase an iPhone 5S, the time is now, as Walmart has slashed their prices on the latest iPhone models. The iPhone 5S was selling for $145 at Walmart with a…

Apple’s Going to Start Repairing Your Cracked iPhone 5c Screens In-Store

Good news, clumsy iPhone 5C owners. The next time you smash the screen of your iPhone 5c in a tragic drunken texting accident, you’ll soon be able to walk into an Apple Store and have your screen repaired or replaced…

iPhone 5s Available for Pre-Order in China

On the heels of Apple announcing on Sunday a partnership with China Mobile to sell the iPhone in that country, pre-orders for the iPhone 5s and 5c were made available on Christmas day in the Middle Kingdom. China Mobile commenced…

IPhone 5C Discount May Help Target’s Sales

IPhones, or any Apple related product, usually causes buyer fever, especially around the holiday season. Many people have some form of Apple product on their Christmas wish list. Teens and early 20-somethings are especially likely to have the IPhone 5C…

Apple Seen Slashing iPhone 5C Orders

For years Apple had maintained consistency with its iPhone releases. Each year the company would tout one new iPhone as the smartphone to have, and it worked. Apple has maintained a dominant position at the top of the high-end smartphone…

iPhone 5S/5C Make Their Way To Boost Mobile On November 8

The iPhone 5S and 5C launch has been the most successful iPhone launch yet for Apple with over 9 million units sold in the first weekend. You could attribute this success to the fact that the iPhone 5S launched in…

Apple Reducing iPhone 5C Production By Half [Report]

Last month, Apple launched the iPhone 5C as the cheaper alternative to the iPhone 5S. Normally, the company would just reduce the price of the existing iPhone 5 and call it a day, but the iPhone 5C represented its effort…

Plastics in Smartphones to Surge in Coming Years

Apple’s high-end iPhones are known for their sleek metal casings. The company spent years perfecting the machining of the iPhone 4 and then the iPhone 5 cases. Other manufacturers have done the same with their high-end smartphones, most notably HTC…

Apple Sold 9 Million iPhone 5S/5C Models Over The Weekend

On Friday, Apple launched the iPhone 5S and 5C. The former is an upgrade over last year’s iPhone 5, and the latter is just an iPhone 5 in a new plastic casing. Launching two new iPhones at once has never…