Google Launches DoubleClick Bid Manager, Based On Invite Media

Google just announced the general availability of DoubleClick Bid Manager, which is based on Invite Media, which Google acquired over two years ago. It’s fully integrated into the DoubleClick Digital Marketing platform. Have a look: “The last few years have…

Report: Google Acquires Invite Media

The difficulties Google encountered while trying to acquire AdMob apparently didn’t cause the company to give up on a related purchase.  A new report indicates that Google has bought Invite Media, which deals in advertising tech, for perhaps $70 million.

Invite Media’s specialty is display media, and as its homepage makes clear, it offers a universal buying platform with ties to all sorts of organizations.  Another item of interest is the second mention of Yahoo in the "News" column.