Recently, at the IAB Digital Summit 2018 in Johannesburg, South Africa, Carmen Murray, Founder of Boo-Yah! spoke about the power of mobile for the connected marketer. Here’s are some key takeaways: Mobile has Superpowers It’s the enabler and the catalyst…
Google AdSense Native Ads Could Ultimately Lead to Better Browsing
Advertising is big business. In fact, it represents a substantial 88 percent of Google’s revenue. Until recently, however, the tech giant has stayed away from one lucrative segment in the advertising pie – native ads. But that’s about to change…
Internet Ad Revenue Pops Q1 Record with $8.4 Billion
The 2012 fiscal year is off to a good start for internet advertising as the first quarter welcomed a record-breaking $8.4 billion in revenue, more than any previous first quarter. The news comes by way of the semi-annual Internet Advertising…
Nielsen and Google AdWords Study Younger TV Viewers
Google and Nielsen have partnered up to do some research into people’s television watching habits. What they found was that there’s a significant portion of the population who doesn’t spend that much time watching TV. About 31% of people age…
IAB Report Claims Internet Advertising Brought in $31 Billion in Revenue for the 2011 Year
The IAB Internet Advertising Revenue Report for the full-year 2011 reveals that revenues soared to a landmark high of $31 billion. That is a 22 percent increase over 2010’s full-year number, which itself had been a record-breaker at $26 billion.…