At Google I/O last year, Google launched the Google Wallet Instant Buy API to simplify mobile shopping, and help sellers get more conversions buy speeding up the checkout process. It was originally launched for Android, but Google expanded it to…
Google Aims To Simplify Mobile Shopping With ‘Instant Buy’ [Google I/O]
According to Google, the abandonment rate of shopping carts on mobile is a whopping 97%. With that, they’re providing an HTML5 autocomplete function in mobile Chrome, and a new Google Wallet “Instant Buy” API to fill out info in three…