Marketing Insights on a Key Instagram Demographic

Instagram commissioned a study to analyze how moms use its service, presumably to help advertisers plan their Mother’s Day campaigns. It found not only that moms are active on Instagram in general, but one in four women over 18 on…

Instagram Ads Get Overlay Update

Instagram announced an update to the overlays that appear on its ads. Rather than a generic “Go to Website” or “Go to App Store” message, it will provide the advertiser’s Facebook Page name and the display or destination website URL…

Infographic Shows Facebook and Instagram Ad Specs For 10 Objectives

In the past week or so, Facebook has revealed how many active advertisers it has on both Facebook and Instagram. Facebook has surpassed 3 million after just passing the 2.5 million milestone 6 months ago. Instagram has surpassed 200,000 after…

Instagram Already Has Over 200,000 Advertisers

Instagram announced that it has over 200,000 advertisers with 75% of them outside of the U.S. The company says this includes businesses of all sizes in over 200 countries. It’s not a bad start considering that Instagram only opened up…

Instagram Launches 60-Second Video Ads

Instagram has begun rolling out sixty-second video ads to marketers. “We recognize that advertisers have a variety of creative resources and want to bring more choice to help them reach their business goals,” a spokesperson for the company tells us…

Facebook And Instagram Now Support Longer Reach and Frequency Campaigns

Facebook announced that marketers can now book reach and frequency campaigns up to 90 days in length on both Facebook and Instagram. The feature allows marketers to run de-duped campaigns over a longer period of time. The feature comes as…

Increasing Demand Sends Instagram Ad Prices Up

Instagram marketing partner Brand Networks released a new report looking at pricing and the effectiveness of the image and video sharing service’s advertising and how these have changed since it opened its Ads API up last year. Do you think…

Instagram Ad CTR Comparable To Facebook Ads

Instagram ads deliver clickthrough rates comparable to Facebook ads according to a recent study from Instagram and Facebook partner Nanigans. Have you tested the Instagram ad waters yet? What are your thoughts? Discuss. Nanigans is a good source for this…

Facebook And Instagram Stats To Consider This Holiday Season

Facebook is sharing some new research from FBIQ about how people are shopping online for the holidays these days. Naturally, they’re also reminding businesses that they have various ads and marketing tools that can help them take advantage of these…

This Should Make Instagram Even More Appealing For Marketing

A month ago, Instagram announced that its ads were officially rolling out to every marketer in the world after months of build up. The other day, the company discussed new ways for advertisers to drive a wider range of objectives…