People Want More Information About Doctors Online

U.S. adults with a primary care physician spend more time researching the latest electronic gadget or a gift for a friend than they do choosing a doctor, according to a new study released by Insider Pages and conducted by Harris Interactive.

At the same time, the majority of U.S. adults with a primary care physician wish they could find more comprehensive information about their doctors online.

Insider Pages Launches Doctor Finder Tool

Local business review site, Insider Pages, has launched Doctor Finder, a new tool aimed at making it easier to find medical specialists based on a variety of criteria.

WebProNews spoke with Eric Peacock, General Manager, Insider Pages about the new Doctor Finder tool.

Peacock said the Web has made it increasingly easy to find recommendations for things like restaurants and hair salons, but it has largely failed at making it easy to choose a doctor.