Google Redesigns In-App Interstitial Ads

Google announced a new look for the interstitial in-app ad format (full screen ads) that run on apps in the AdMob network and DoubleClick Ad Exchange. The ads include a cover photo, a round install button, matching color schemes, the…

Millennial Media Guarantees 100% Viewability For In-App Ads

Mobile ad marketplace Millennial Media announced that it will offer its clients a guarantee of 100% viewability for in-app mobile ad campaigns. This comes as the industry is “desperately” seeking guidelines for viewability. It’s a bold move for sure. The…

Google Adds Click Confirmation To In-App Mobile Ads

Google has launched a “confirmed clicks” feature for all in-app image and banner ads on smartphones, in an effort to reduce the number of accidental clicks the ads attract. Users will be prompted to confirm that they intended to click…