Five months ago, Google launched a local recommendation product called Hotpot and explained that Google Places was one of three main ingredients (along with “the places you like” and “the places your friends like”). Now, the situation’s been reversed, as…
Google announced that it is now adding results from Hotpot right in regular Google.com search results (with the local Google Places results it’s already putting there).
If you’re not familiar with Hotpot, launched late last year, this video pretty much sums it up:
Google announced a new Google Maps feature today, related to the company’s recently launched Hotpot social recommendation product. Now, users can search Google Maps, and request results based on the recommendations of specific friends.
Google has launched Google Places with Hotpot for the iPhone. Given the iPhone’s pending availability to Verizon customers, this should provide a huge boost in use for Google’s recently launched local offering. Google Places with Hotpot has been available in Google Maps for Android, but now it’s a standalone iPhone app too.
Near Field Communication (NFC) technology is not mainstream. Indeed, the average consumer probably hasn’t heard of it yet. But Google’s going to give NFC and its new Hotpot service a push in Portland, encouraging local businesses and consumers to get involved.