More than half (51%) of holiday shoppers across 11 countries used their mobile phones for in-store activities such as comparison shopping, getting peer feedback, product information and coupons, according to a new study by Motorola.
Amazon Customers Most Satisfied Online Shoppers
Customers of the largest online retailers are more satisfied than ever according to ForeSee Results’ annual report on holiday shoppers.
The ForeSee Results E-Retail Satisfaction Index (U.S. Holiday Edition) jumped 7 percent to 79 on the Index’s 100-point scale, a new all-time high. Websites for Macys, SonyStyle, The Gap, The Home Shopping Network and Overstock.com had the greatest increases in satisfaction year over year, with all five seeing increases of 10 percent or more.