Google Ventures Reportedly Investing Over $100 Million in ngmoco

It’s no secret that Google has taken an interest in games lately. The company has been reported to have invested in Zynga, which is responsible for games like Farmville and Mafia Wars.

Google-Backed VigLink Acquires Driving Revenue

VigLink has acquired outbound traffic monetization company Driving Revenue, which brings over $100 million of merchandise transactions to the company. VigLink says this makes the combined entity the "definitive leader" in the space.

VigLink is a company that is backed by Google Ventures, Google’s venture capital arm. It’s a content monetization and affiliate marketing company aimed at bloggers. 

Google Ventures Invests in Search Marketing Firm Trada

Google Ventures has invested in a paid search marketing firm called Trada. Google Ventues has invested $5.75 million in Trada, along with Foundry Group, which previously invested $2.2 million in the company.