Google Penalizes Sites For Unnatural Links

Google reportedly handed out a bunch of penalties over the weekend for unnatural outbound links. These are unnatural links going from your site to others. According to Search Engine Land, many of these were issued over the weekend, but it’s…

Did Google Penalize A Site For A Natural Link From Moz?

Update: We’ve updated the post with some additional comments from Fishkin he gave us via email. See end of article. Google has been on a warpath against what it thinks are unnatural links, but many think it’s off the mark…

Google Penalty Costs eBay Big Time

Back in May, when Google launched a new version of the Panda update, some quickly noticed that eBay seemed to be taking a hit in the rankings. It turned out that it was apparently at the hands of a manual…

Expedia Apparently Penalized By Google For Linking Practices

It looks like Google has penalized travel site Expedia, one its competitors, which is part of the FairSearch Coalition, which regularly lobbies for antitrust action to be taken against the search giant. Data from SearchMetrics (via Search Engine Land) shows…

Google Accused Of ‘Double Standard’ Over Rap Genius Penalty Lift

Google is being accused of employing a double standard for its handling of web spam and enabling one penalized site to recover speedily from a manual action. While the search giant has certainly been accused of double standards by angry…

Rap Genius Climbs Out Of Google Penalty Box

As you may have heard, lyrics site Rap Genius was hit with a big Google penalty around Christmas time for unnatural linking practices. The site was telling people they could be a “blog affiliate” and get “MASSIVE traffic” when they…

Google Gives Advice On Speedier Penalty Recovery

Google has shared some advice in a new Webmaster Help video about recovering from Google penalties that you have incurred as the result of a time period of spammy links. Now, as we’ve seen, sometimes this happens to a company…

Even The BBC Can Get Unnatural Link Warnings From Google

This seems to be proof that Google does not favor big brands of major media outlets when it comes to obeying the quality guidelines. Even the BBC has been getting unnatural link warnings from Google. A representative from the organization…

Google Penalties Won’t Necessarily Kill Your Rankings

According to Google, just because your site is manually penalized, it does not mean that your site will vanish from the rankings. In fact, it may not hurt it much at all in some cases. A lot of that depends…

Chrome Comes Out Of The Penalty Box, Following Paid Link Fiasco

Remember when Google was involved in that controversy regarding paid links on blog posts about the company’s Chrome browser? As people had caught wind of what was going on, Google implemented a PageRank penalty on Chrome’s landing page, which knocked…

J.C. Penney Sees Some Google Visibility Recovery After Paid Link Scandal

Earlier this year, J.C. Penney was caught gaming Google. A New York Times article exposed that the company had been benefiting enormously from excessive paid links, which is obviously against Google’s rules. They had ranked number one or close for…