Many people laughed when Microsoft chose to call Bing a "decision engine," but the logic behind that name was apparent today when Microsoft exec Yusuf Mehdi spoke at the TechCrunch Disrupt conference. Mehdi indicated that he thinks Google Instant represents a step in the wrong direction.
No one’s launched a product or sent in the lawyers just yet, but it looks like Yahoo is on Google’s tail in terms of instant search and might trip up its rival with a legal objection. Shashi Seth, Senior Vice President of Yahoo Search Products, has indicated that Google Instant infringes on perhaps five patents Yahoo holds.
A reporter (I believe she was from AdAge) attending Google’s Q&A about Google Instant pointed out that the new search feature tends to favor big brands. This isn’t really surprising, as it is these brands that are more likely to be searched for most often. After all, they’re big because people know them.