Microsoft Joins Yahoo In Criticizing Google Instant

Many people laughed when Microsoft chose to call Bing a "decision engine," but the logic behind that name was apparent today when Microsoft exec Yusuf Mehdi spoke at the TechCrunch Disrupt conference.  Mehdi indicated that he thinks Google Instant represents a step in the wrong direction.

Worried About Google Instant? Maybe You’re Worrying Too Much About Search

The way people search is changing. That much is clear. Some of that is their own doing, and some of it is the doing of search engines. People are increasingly going to apps or social media for retrieving different types of information. Google recently released Google Instant and expects to change user behavior with it.

Site Compiles Google Instant Blacklist
Last week, Danny Sullivan posted an article at Search Engine Land about the things Google Instant blacklists – the words you can type in the search box that won’t deliver Instant results, mainly due to potential offensiveness. 2600.com has taken things a step further, and is actually compiling what it is calling the Google Blacklist.

 

Yahoo Patents May Cover Google Instant

No one’s launched a product or sent in the lawyers just yet, but it looks like Yahoo is on Google’s tail in terms of instant search and might trip up its rival with a legal objection.  Shashi Seth, Senior Vice President of Yahoo Search Products, has indicated that Google Instant infringes on perhaps five patents Yahoo holds.

Google Instant in the Browser Means Google Results ALL the Time

When Google launched Google Instant last week, the company said it would come to mobile and the browser (search boxes and the Chrome Omni box) within the next few months. WebProNews asked Google about how the feature would translate to the browser.

Google Talks Instant’s Effect on Web History

As noted in an earlier article, Google Instant may log SERPs for unfinished queries in your browser’s history, if you pause for long enough, before completing your query. WebProNews asked Google about this. 

Does Google Instant Mark the End of SEO?

A reporter (I believe she was from AdAge) attending Google’s Q&A about Google Instant pointed out that the new search feature tends to favor big brands. This isn’t really surprising, as it is these brands that are more likely to be searched for most often. After all, they’re big because people know them. 

Facebook Surpasses Google, Bing Had Instant Last Year

One story that’s capturing a lot of attention today is Facebook surpassing Google in time spent on site in the U.S. Silicon Alley Insider has a chart illustrating as much.