Facebook ads will now target non-users of Facebook on outside websites and apps, directly challenging the supremacy of the Google Display Network. Pre...
Google announced on Tuesday that it has completed the upgrading of all CPM campaigns on the Google Display Network to viewable CPM (vCPM) campaigns ma...
Google announced new tools for advertisers including AdWords Audience Insights, 100% Viewability on the Google Display Network, and enhancements to dy...
Google introduced a new free, ad-supported streaming music service today as one tier of its Google Play Music offering. In doing so, it has opened up ...
Google announced the launch of an update to its latest version of AdWords Editor. Version 11.0 was released last year, and now 11.1 is available. You ...
Google announced a new targeting capability for its in-app display ads, enabling advertisers to target users who have actually made in-app purchases i...
Google announced that it will soon roll out custom affinity audiences across the Google Display Network. This will let advertisers define who they wan...
Google has introduced for the Google Display network the ability to buy based on viewability in real time across its two million sites. Viewability wa...
It was only a matter of time before Google+ got ads, and that time has now come. Google product manager Eran Arkin announced in a Google+ post that th...
Google has released video from a recent webinar about brand building in a multiscreen world. The video is about a half hour long, and discusses ways t...
Two years ago, Google launched demographic targeting in beta for the Google Display Network, and finally, the company is expanding it to more advertis...
Google is launching a new [x] button on some of its display ads over the next several weeks. Much like display ads on Facebook, the user will stop see...
Giving users clear notice about the ads they are viewing is a top priority for Google and it has become increasingly popular with the advertising indu...
Last month, Google added the Display Network tab to AdWords and announced the biggest-ever upgrade to its contextual engine, which enables it to optim...
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