Facebook Ad Network Takes On Google

Facebook ads will now target non-users of Facebook on outside websites and apps, directly challenging the supremacy of the Google Display Network. Previously, Facebook only showed ads on third party websites to users that were concurrently logged into Facebook. Facebook…

Google Display Network Gets Viewability Boost

Google announced on Tuesday that it has completed the upgrading of all CPM campaigns on the Google Display Network to viewable CPM (vCPM) campaigns making the GDN one platform where advertisers don’t pay for impressions unless they’re actually viewable by…

Google Announces AdWords Audience Insights, 100% GDN Viewability, Dynamic Remarketing Improvements

Google announced new tools for advertisers including AdWords Audience Insights, 100% Viewability on the Google Display Network, and enhancements to dynamic remarketing. Audience Insights The AdWords Audience Insights Reports give advertisers aggregate information about people on their remarketing lists, such…

Google Display Network Ads Expand To Google Play Music

Google introduced a new free, ad-supported streaming music service today as one tier of its Google Play Music offering. In doing so, it has opened up new opportunities for advertisers using the Google Display Network. The service itself basically just…

Here’s What The New AdWords Editor Does

Google announced the launch of an update to its latest version of AdWords Editor. Version 11.0 was released last year, and now 11.1 is available. You can upgrade here. The latest update includes full support for labels, upgraded URLs, call-only…

Google In-App Ads Let You Target Those Who Have Made In-App Purchases Before

Google announced a new targeting capability for its in-app display ads, enabling advertisers to target users who have actually made in-app purchases in the past. If they’ve done it before, it stands to reason that they’d do it again, so…

Google Display Network Gets Custom Affinity Audiences

Google announced that it will soon roll out custom affinity audiences across the Google Display Network. This will let advertisers define who they want to reach across the web regardless of device. The offering will join affinity audiences, which let…

Google’s New Mobile Ad Formats, Flash-to-HTML5 Tools

Recognizing that display ads don’t always translate well from the desktop to mobile devices, Google announced on Monday that it will be launching several new mobile display formats and tools across the Google Display Network, the AdMob Network, and DoubleClick…

Google Redesigns Text Ads On Display Network

Google is pushing out a new design for text ads on the Google Display Network. “Our new text ads have been designed with better readability in mind, regardless of what device they’re being viewed from,” says AdSense Software Engineer Clyde…

Google Discusses New Campaign Type For Display Network

Google hosted a “Hangout on Air” today about getting better performance out of Search Network with Display Select. This is a new hybrid campaign type, which the company says drives 35% better ROI for advertisers compared to the old Search…

Google Display Network Lets You Buy Based On Viewability

Google has introduced for the Google Display network the ability to buy based on viewability in real time across its two million sites. Viewability was previously available for reservations buys on the network, but is now available in the auction…

New ‘+Post Ads’ Let Advertisers Reach Millions Of Sites With Google+ Posts

It was only a matter of time before Google+ got ads, and that time has now come. Google product manager Eran Arkin announced in a Google+ post that the company’s social layer is introducing something called “+Post Ads”. These are…

Google Posts Multiscreen Brand Building Webinar

Google has released video from a recent webinar about brand building in a multiscreen world. The video is about a half hour long, and discusses ways to build brand awareness and influence consideration for your brand using YouTube, the Google…

Google Launches Some Text Ad Tweaks

Google announced some new enhancements for text ads on the Google Display Network today. “Text ads have proven to be a great way to help advertisers extend their Google search campaigns to sites in the Google Display Network, enabling publishers…

Google Lightbox Ad Format Introduced

Google introduced a new “Lightbox” ad format today. This, the company says, is the first of a new family of display ads it’s working on. This family will let advertisers pay only when the user engages with the ad. Interestingly…

Google Finally Launches Demographic Targeting Options For Display Network

Two years ago, Google launched demographic targeting in beta for the Google Display Network, and finally, the company is expanding it to more advertisers. The feature simply lets you show ads based on certain demographic categories like age and gender.…

Google Display Network Gets New Targeting Option

Google announced today that it’s rolling out a new targeting option for Google Display Network advertisers. The new option, for Flexible Reach, will appear in Networks and Devices in the Settings tab in AdWords. “Flexible reach enables you to fine-tune…

Google Lets Users Click An X To Stop Seeing Ads From Specific Campaigns

Google is launching a new [x] button on some of its display ads over the next several weeks. Much like display ads on Facebook, the user will stop seeing ads from that campaign, once the [x] is clicked. It’s unclear…

Google Brings AdChoices Features to Europe

Giving users clear notice about the ads they are viewing is a top priority for Google and it has become increasingly popular with the advertising industry overall as well. Google introduced the AdChoices icon in the United States last year.…

Google Display Campaign Optimizer Now Available to YOU

Last month, Google added the Display Network tab to AdWords and announced the biggest-ever upgrade to its contextual engine, which enables it to optimize Google Display Network campaigns down to the keyworld level. Now, Google has announced that its Display…