Google Analytics Gets Webmaster Tools Data, New Search Reports

Google is letting Google Analytics users get Webmaster Tools data in their GA accounts, so they can surface Google search data in GA. Several months ago, Google launched a pilot program, but now, the new set of reports is available…

Google Panda Update: Could Inaccurate Google Data Be Costing Sites Traffic?

Late last week, it was discovered that Google had rolled out another version of the Panda update earlier in the week. Industry voices have dubbed the update “2.5”. Google dubbed it “one of the roughly 500 changes we make to…

Google Launches Important New Tools for Webmasters

Google made a couple relatively quiet announcements this week that have pretty big ramifications for webmasters who want to get more traffic to their sites. If you’re a Webmaster Tools user, you can thank Google for a new “Site Health”…

Google Analytics Real-Time Launches for Real Time Traffic Data

Google announced the launch of a new set of reports in Google Analytics today, which shows you what’s happening with your site as it happens. Pretty cool. It’s called Google Analytics Real-Time (fittingly). “One way that I like to use…

Google Makes Site Search Analytics Easier

Google is making it easier for site owners who use Google Custom Search to add Google Analytics Site Search tracking from their custom search engine. “Google Analytics Site Search reports provide extensive data on how people search your site once…

Google Gets Around Analytics Issues in Germany

Early this year, reports surfaced that the German government would possibly fine businesses for using Google Analytics, saying that the tool violates people’s privacy, but Google said at the time: “Google Analytics complies with European data protection laws and is…

Why You Can Almost Guarantee Google is Using Your Analytics Data

While many webmasters and publishers use Google analytics without a second thought, smart publishers, marketers, and SEOs are left to speculate‚Ķ Is Google using this data? What might they use it for? And am I doing myself more harm than…

Add Multiple AdWords Accounts to One Google Analytics Account

Google announced that you can now link multiple AdWords accounts to a single Google Analytics account. This functionality comes with a new “data sources” section in the account settings in GA, where you can use auto-tagging with multiple AdWords accounts…

Google Adds Multi-Channel Funnels to Google Analytics

Google announced a new set of five reports in Google Analytics today called Multi-Channel Funnels. In Analytics, conversions and ecommerce transactions are credited to the last campaign, search, or ad that referred the visitor when he or she converted,” Google…

Google Analytics Update: Better Understanding of Site Interactions

Google announced an update to sessions in Google Analytics. The company says it will lead to a “clearer understanding of website interactions.” As it stands now, GA ends a session when over 30 minutes have elapsed between pageviews for a…