Google Wants to Bring Fast-Loading AMP Technology to the Entire Web

Google has been trying to relieve publisher concerns over its Accelerated Mobile Pages (AMP) technology. On Thursday, the company announced that it wants to make the technology available to the entire web by turning it into an industry standard. By…

All Websites Should be Using AMP

John Mueller, a Webmaster Trends Analyst at Google in Switzerland, confirmed what everybody is thinking, Google and the AMP Team ultimately intends for almost all sites to display AMP versions for mobile devices. “If you ask the AMP team, they…