Publishers Express Discontent Over Google’s GDPR Plan

A group of international publishers is dissatisfied over Google’s compliance strategy for the General Data Protection Regulation (GDPR) privacy rules. Set to take effect on May 25, the rules require companies to gain explicit consent for personal data collection and…

Google Just Made it Easier to Mute Unwanted Ads

Google is finally listening to the countless complaints of its users regarding intrusive ads. The search giant now has a new and improved ad-muting feature to make those unwanted ads go away. The “Mute This Ad” feature is not exactly…

Facebook Ad Network Takes On Google

Facebook ads will now target non-users of Facebook on outside websites and apps, directly challenging the supremacy of the Google Display Network. Previously, Facebook only showed ads on third party websites to users that were concurrently logged into Facebook. Facebook…

It Has Begun… TV Ad Spending Shifts To Online Video

Magna Global, which buys ads for Johnson & Johnson, Coca-Cola, Fiat and others announced at NewFront that they have agreed to buy $250 million in video ads from YouTube. But that’s not the story, it’s that Magna is shifting these…

Google’s DoubleClick Site Gets a Facelift

In an effort to keep up with the rapidly evolving digital advertising ecosystem, Goole has made some necessary refinements to their DoubleClick website. They were shooting for a cleaner more stylistic look which would highlight all the latest DoubleClick news.…

Google’s DoubleClick Digital Marketing Insights Conference Start a Revolution in Online Advertising

Google wants users to know that they are doing everything that can to facilitate a revolution in online advertising that puts control in the viewers hands. This means they have to reengineer the whole system of buying and selling ads…

Google Works to Fight Bad Ads and False Advertising

On the 25th, Google released an interesting figure on just how effective they have been keeping malware, ad spam, and misleading claims off of their network. Since 2010, Google has decreased the number of bad ads that make it through…

Google AdWords and the Advertising Display Network

Last week Google hosted a Hangout where they answered user’s questions about how to use their Display Network and what qualifies to be on it. During the Hangout Top Contributors from the AdWords community, and several of Google’s staff shared…

Google Advertising: “Think of us like TV”

According to All Things D, Google is out to attract mega dollars from advertisers by implementing the use of gross rating points (GRP). For those who aren’t familiar with GRP, it’s the system used by advertisers in the television industry…