Google Ads Beta May Add Keywords Automatically, Result In Overspending

A new Google Ads beta may result in overspending, as a result of keywords being added without users’ knowledge.

Google Donating $800 Million to Small Businesses Amid Crisis

With the fate of many small businesses on the line, Google is donating some $800 million to assist small businesses during the economic crisis.

France Fines Google $166 Million Over Search Ads

TechCrunch is reporting that France has levied a $166 million fine against Google over abusing its online advertising dominance. France’s competition watchdog, Autorité de la concurrence, announced the fine last week following an investigation dating back several years. The fine…

You Don’t Have to Buy Google Ads to Create a Big Company

Self-made marketing phenomena Neil Patel says that there is an alternative to buying Google Ads to grow your company. The answer he says is creating a free leader product or service that drive customers to your site for you to later upsell.

YouTube is Now Making it a Lot Cheaper to Advertise on TV

In its bid to capture a portion of television advertising revenues, Google’s YouTube has finally launched an option to run campaigns on TV screens. Labeled “TV screens device type” on the Google Ads platform, the option will allow advertisers to…

Amazon Emerges as a Major Player in Digital Advertising

The news of Amazon’s emerging ad dominance is unexpected as the company is more known for making money from its online store and cloud services.

Denny’s Says That Google Ads Are Bringing Customers to the Table

In 2018 Denny’s decided to move away from traditional print and TV advertising and instead focus on a more targeted digital approach which included Google advertising.

Google Rebrands AdWords, Introduces ‘Smart Campaigns’ for Small Businesses

Google has revamped how its ad services and products are organized and sold in a bid to make its advertising system easier for brands to understand. After two decades, Google is retiring AdWords and DoubleClick names and rebranding them instead.…

Facebook Ad Network Takes On Google

Facebook ads will now target non-users of Facebook on outside websites and apps, directly challenging the supremacy of the Google Display Network. Previously, Facebook only showed ads on third party websites to users that were concurrently logged into Facebook. Facebook…

Google Lets Users Click An X To Stop Seeing Ads From Specific Campaigns

Google is launching a new [x] button on some of its display ads over the next several weeks. Much like display ads on Facebook, the user will stop seeing ads from that campaign, once the [x] is clicked. It’s unclear…