Yahoo Study Looks At Marketing To Generation X

Yahoo has released some new findings from a study on marketing to Generation X. It aims to provide insight into how to better understand people from this generation, their interests and how brands can better engage with them. “Generation X,…

Generation C Emerges As The Digital Consumer Of Our Time

I don’t really get why we need to apply random letters to generations like Generation X, but Nielsen feels that its appropriate to introduce a new one to the mix – Generation C. You may be asking yourself what Generation…