Yahoo Infographic Gives A Bunch of Native Advertising Stats

Yahoo dropped a bunch of native advertising stats from Gemini for 2015, particularly in third-party mobile apps. All Gemini mobile ads are native, while half of its desktop ads are. According to the company, December saw over 200 billion Gemini…

Yahoo Has BrightRoll and Gemini News

With Advertising Week in full swing, there’s a ton of ad-related news coming out from the big players. Yahoo announced some updates to its ad tech portfolio, which it says brings together the strengths of Yahoo, BrightRoll, and Flurry into…

Yahoo Launches Mobile Developer Suite

Yahoo kicked off its first Mobile Developer Conference on Thursday, introducing a new mobile developer suite. “Designed to help developers understand, measure, advertise, monetize, and enhance their apps, the suite includes five new products, including Flurry Analytics Explorer, Yahoo App…

Yahoo To Announce New Ad Platform For Flurry [Report]

Yahoo is reportedly planning on launching a self-serve ad platform that would enable marketers to advertise across Flurry, the mobile app network it acquired last year. This is according to a report from The Information, which says: In the past…

Yahoo Adds App Install Ads To Gemini

Yahoo announced that app install ads are now available through Gemini, the ad marketplace the company launched earlier this year. Advertisers in the United States with managed accounts can use Gemini to promote apps across the Yahoo network with the…