FTC Takes Closer Look At Google’s AdMob Deal

The "Facts about Google’s acquisition of AdMob" page Google established in November of last year apparently hasn’t satisfied the Federal Trade Commission’s curiosity.  A fresh report indicates that the FTC has stepped up its investigation of the deal by seeking sworn declarations from third parties.

FTC Makes

The Federal Trade Commission (FTC) said today starting April 1, advertising for "free credit reports" online will require new disclosures to help consumers avoid confusing "free" offers which often require them to spend money on credit monitoring or other products and services.

The FTC’s Free Credit Reports Rule will require new prominent disclosures in ads for "free credit reports." Any website offering free credit reports must include a disclosure, across the top of each page that mentions free credit reports, which reads:

Google Getting Wrong Kind Of Buzz

The Electronic Privacy Information Center (EPIC) has filed a complaint with the Federal Trade Commission (FTC) alleging that Google’s new social networking service Buzz violates federal consumer protection law.

The EPIC complaint calls on the Trade Commission to require Google to make the Buzz service fully opt-in, to stop using Gmail users’ private address book contacts to gather social networking lists, and to give Google users more control over their personal data.