Social media has little direct impact on most website traffic, according to a new report released today from ForeSee Results. Less than 1 percent of website visits, on average, come directly from a social media URL. The findings indicate that…
Amazon And Netflix Tops In Customer Satisfaction
Customer satisfaction with ecommerce websites is down 2.6 percent to 79.3 on a 100-point scale, it lowest score since 2004, according to a new report from The American Customer Satisfaction Index (ACSI) and ForeSee Results.
“Satisfaction with e-commerce and retail is off from a year ago overall, but the individual company results are mixed, and some organizations manage to find ways and resources to improve the customer experience,” said ACSI Founder Claes Fornell, professor at the University of Michigan’s Ross School of Business.
More People Adopting Mobile Shopping
People are using mobile phones to access websites and apps more than ever before, with 33 percent using their phones to access a retailer website, and an additional 26% indicated they plan to access retailer websites or mobile apps by phone in the future, according to a new report from ForeSee Results.
Online Holiday Shoppers More Satisfied With Price
Shopper satisfaction with online retailers during the holidays indicates they are more satisfied with prices this year than they were at the same time last year, according to a new report from ForeSee Results.
Customers’ ratings of prices this year (72.1 on the study’s 100-point scale) are more than half a point higher than they were in 2009; though still slightly lower than on Cyber Monday, due to fewer online incentives and specials. Satisfaction with price still remains far below pre-recession levels, which was as high as 75.1 the week of Thanksgiving, 2007.
Online Holiday Shoppers More Satisfied So Far
Customer satisfaction with online retailers on Cyber Monday matched last year with 73.1 on the American Customer Satisfaction Index’s (ACSI) 100-point scale, but overall satisfaction during the Thanksgiving holiday week and weekend was higher than in 2009, according to a new report from ForeSee Results.
ForeSee Results Launches Social Media Measurement Tool
ForeSee Results has introduced a "Social Media Value Calculation" tool aimed at helping its clients understand the impact of their social media marketing campaigns on revenue.
"Most businesses have accepted the marketing value of social media without any real proof points," said Larry Freed, president and CEO of ForeSee Results.
Online Banking Satisfaction Sees Slight Drop
Customer satisfaction with online banking dropped two points in 2010, from 83 in 2009 to 81 (on a 100-point scale), according to a new study by ForeSee Results and Forbes.
The study found that despite the drop, online banking still faired better than offline banking channels and most other online industries with the score of 80 considered to be the threshold for excellence.
Netflix Leads In Online Retailer Satisfaction
Satisfaction with the top 100 e-retailers has increased from a decline this time last year, to an all-time high score of 78 points on a 100-point scale, according to new research from ForeSee Results.
The research found consumers are more satisfied with their online experiences than ever before. Nearly every individual retailer reached a score that matched or exceeded previous satisfaction levels.