US Speedskating Taps Facebook And Twitter

United States Speedskating is turning to social media to connect with fans and build on publicity generated by the recent sponsorship of Stephen Colbert and The Colbert Nation.

"US Speedskating is taking a leadership position by embracing opportunities to connect with fans on social networks," said Libby Issendorf, a social media strategist with the Flint Group, a Midwest-based communications agency that has been working with the team since early January to create and implement the campaign.