Federated Media Sells Brand, Content Marketing Business, Forms ‘Sovrn’ With Battelle And Knapp

Federated Media announced that it has sold its brand and content marketing business to LIN Digital Media. Federated’s programmatic media and publisher platform business, which was built through its Lijit Networks acquisition back in 2011, will serve as an independent…

John Battelle Going Back To CEO Role At Federated Media

Federated Media Publishing announced today that Deanna Brown is stepping down as CEO. Founder John Battelle ,who has been in an Executive Chairman role since handing over the CEO reins to Brown in early 2011, is reprising his role as…

WordAds, New Ad Option Offered By WordPress Looks to Rival Adsense

During the early hours of the morning, Jon Burke, of Automattic made an announcement which looks to help certain WordPress users monetize from their blogs. The program is called WordAds, and is being implemented through a partnership with Federated Media.…

Federated Media Acquires Semantic Tagging, SEO Platform from TextDigger

Federated Media announced today that it has acquired a technology suite and platform for semantic and linguistic profiling of web-based content from San Jose startup TextDigger.

FM says TextDigger’s technology complements its own platform with semantic solutions for content tagging, filtering and clustering, that can help the company enhance the user experience, ad targeting, and semantic SEO for a site or network of sites.