The Most Important Rule In Press for Your Business

One of the most mishandled, misunderstood and mis-constructed tools in the hands of businesses today is the press release. Business owners have a dizzying variety of opinions about how a release should be written, what the release should do and…

Google Maps Analytics For Business Opens Up Troves Of New Site Data

Google Analytics is an invaluable tool for any business working on developing their brand in how it allows businesses to study many different variables such as where the web traffic is coming from, how much time was spent on their…

Does Google Deserve To Be Labeled Evil?

Is it just me or does Google seem to be getting a lot of negative press lately? There seem to be an irregular amount of stories about Google and whether or not it’s “evil” making the rounds. There is even…

To Reach Facebook Fans, Keep It Local

A recent social media study by Hearsay Social suggests that fans of local pages are far more engaging than larger corporate fans. In a study of over 14 million social interactions from consumers they found that the typical post from…

5 Tips For Using Social Media In Your Business

A secret to success in today’s communications arena is not just the actual production of content, but incorporating the voices of our social audiences into the content mix by building social collaboration into the strategy. In other words, it’s an…

Angry Birds Space Launching With Walmart Partnership

With the all new Angry Birds game, Angry Birds Space, launching on Thursday, players who have completed every single level the Rovio has thrown their way are salivating at the idea of brand new content. And if you want to…

Chaleo Yoovidhya, Red Bull Co-Founder, Dies

Chaleo Yoovidhya, the co-founder of Red Bull, who was widely considered one of the wealthiest people in Thailand, has died. There are conflicting reports about how old he was. The Bangkok Post reports that he died of natural causes at…

Jeremy Lin Might Score Endorsement with Volvo

Jeremy Lin continues to enhance its global presence. Last Friday we reported that a new strain of weed, Linsanity OG, was named to honor the player’s winning streak and now Lin is in the midst of negotiating an endorsement deal…

How Business Can Incorporate Social Media

We are at a point where social media in the business world cannot be denied. Odds are, if you are an employer, you will have numerous employees using one outlet or another. If you want to get brand recognition, you…

How Important Is Google+ For Businesses? [Infographic]

Back in November 2011 Google announced Google+ Pages, so that businesses and brand could promote themselves and their products via the new social platform. Within a few weeks, Pages had been adopted by 61% of the top 100 brands. But…