Facebook Fan/Business Pages: Worth The Hype?

Yes!

Facebook Fan Pages are a great way to connect with people, build your credibility and ultimately generate leads and grow your business. The problem is most people are making one BIG mistake when it comes to their pages, keep reading to find out what that mistake is. But first…

What Are Facebook Fan/Business Pages And Why Do You Need One?

Marketing Tips to Promote Your Business in 2010

After a tough 2009, the majority of small businesses have high hopes of emerging from the sales doldrums in 2010. Some 86% of small business owners expect 2010 revenues to be equal to or higher than 2009 figures, according to research firm Ad-Ology. However, despite that glimmer of confidence, most small business owners don’t plan to increase their marketing budgets in the near term.

A Look Back at SXSW 2010

As usual, this year’s South by Southwest Interactive conference was a blur. Between the people, the parties, and purveyors of all things bacon, it was a twenty ring circus of the sublime and bizarre.

There was no shatteringly impactful takeaway from SXSW 2010, as it seems we’ve entered a (sure to be brief) innovation lull. But, I absorbed many smaller lessons that will help guide my thinking about the conference, technology, and social business in the coming months.

To Get Clients, You Need To Pull, Not Push

In marketing, there are two main categories: Push Marketing, and Pull Marketing.

Push Marketing, also known as “interruption marketing,” is basically when you force your marketing message upon potential clients when they’re in the middle of doing something such as driving a car, surfing the web, or just spending time with friends or family. While they’re doing something else, you push your message in front of them.

Tactics of Push Marketing include:

The Marketing Worth Of Twitter and Facebook

As marketing professionals, we usually have to justify ourselves to our bosses, our clients and everyone in between—especially in the less-tested, sometimes-hit-or-miss arena of social media.