Facebook: #1 Tech Company To Work For in 2012

It probably won’t require any dexterous tricks of imagination to believe this statement: Facebook has been named the best tech company to work for in 2012, according to Glassdoor’s annual Employees’ Choice Awards. As if that glimpse into the Facebook…

For Businesses, Twitter Interaction With Customers Pays Off

For companies, there are plenty of reasons to maintain an active Twitter presence. Once you establish yourself on the network and begin to accumulate followers, you can use it for publicity purposes – to give your customers news and information…

StartUp Britain Launched

Today, StartUp Britain was launched, an initiative offering support and resources for businesses just starting out or looking to grow.  The initiative has the backing of many companies known intimately by those of us on this side of the pond…

The Real Problem With Content Farms is Google

The business of content farms like Demand Media is creating content in the form of articles and videos that search engines will crawl and feature prominently in the long tail of search results. Demand Media and all content farms’ Achilles’ heel is that much of their Internet traffic and revenue relies on Google.

Get Clients: 17 Giveaways that Attract Clients

Most potential clients need to be touched between 7 and 9 times before they make a purchase. Many need to be touched again and again—warmed slowly until they are ready to buy. The easiest way to do this is to have a newsletter or ezine. However, in today’s fast-paced bloated-inbox world, potential clients are wary about handing out their email addresses.

Create Systems in Your Business So You Can Go On Vacation

This week, I was speaking with a client who wanted to be able to go on vacation with the knowledge that his business was still moving in the right direction. He wanted to be able to go away and be away without checking in (and stressing out) throughout the day. That conversation inspired this post.

Changes To Facebook Fan Pages Coming Soon

Facebook has announced that effective August 23, there are new sizing requirements for Fan Pages (and they are removing the Boxes tab – to which I say yay!!).

The new width for custom pages is 520 pixels wide.

Facebook is offering a preview now so you can see what your page will look like (go to your Fan Page while logged into the account that “owns” the page and you will see the preview).

Colleges Embracing Social Media At More Fleeted Pace Than Businesses

A new study bNora Ganim Barnes and Eric Mattson, Social Media and College Admissions: Higher-Ed Beats Business in Adoption of New Tools for Third Year, suggests that US colleges are

How Much Should You Spend On SEO?

It’s a tough question, especially in a bad economy.

The question really begs another question – what is your goal for your site?

If you are operating it as a real business where you hope to either supplement your current income or rely on it as your sole source of income – then you need to be prepared to invest in search (it’s often the foundation of your marketing and a consistent source of regular traffic).

You can invest time or money and in most cases, you usually need to invest both.

More Businesses Using Social Media To Gain Customers

More than one-third (35%) of U.S. businesses have had success using social media to attract new business, according to a new survey from Regus.

The U.S. lags slightly behind the global average, with 40 percent of businesses globally having successfully used social media for business development.