Should You Trust Influencers to Promote Your Brand? Consider These Problems First

The majority of brands find that choosing the right metrics to use and measuring return on investment are the main challenges they face when it comes to influencer marketing.

Twitter Users are Buying Millions of Fake Followers, Black Market Exposed

Twitter is a platform that has always encouraged—perhaps unwittingly—competition in terms of user popularity. These days, fellow users of the social media platform will gauge your online status based on the number of likes your tweets generate, the number of…