Facebook Pages Being Taken Down, Policy Comes Into Question

Numerous reports have been coming out that Facebook is taking down Facebook pages that are accused of infringing upon copyrights. The keyword there is “accused”. Apparently, Facebook does little (or nothing) to verify the legitimacy of the claims before taking…

EdgeRank and Facebook News Feed Optimization

There’s an interesting report out today from Buddy Media, a company that’s built a business out of creating Facebook tools for businesses, and counts major brands like Target, Johnson & Johnson, and ABC (to name a few) among its clients.…

Getting Creative With The New Facebook Page Image Ribbon

Since last week’s sweeping changes to Facebook Pages people have been scrambling to unearth all the little tricks that the new format affords.

One of the bigger changes from a look a feel standpoint involves the placement of five recently updated images along the top of the Wall page. The images are now one of the most prominent features of the page and marketers are analyzing ways to take advantage of this new placement. (Personal profiles have had this look for a while now.)

 A couple factors come into play when considering a marketing use of this real estate.

A Closer Look at Facebook Pages Changes

Maybe you remember a couple of months ago when Facebook accidentally rolled out some changes to fan pages, giving all of us a sneak peek of what was to come. Well, now those changes are actually here.

Facebook Pages Get Profile-Like Redesign Treatment

Facebook announced some new changes to Facebook Pages today that effectively make the Page design more like the recently re-designed profiles. 

For one, you can now navigate and interact with other areas of Facebook. "This means you can choose to receive notifications about fan activity, Like and comment on other Pages as your Page, and get your own News Feed where you can engage with the latest and most important news from other Pages you like," the company explains

Now You Can Monetize Your Facebook Fans By Promoting Their Likes

Facebook has a new ad product that may be its most promising ad unit yet – the sponsored story. These ads are simply brand-related stories that users have already shared, but then paid for by the brand mentioned to appear in the ad space, as to attract more attention and engagement. 

Will you be promoting your fans’ engagement with your brand? Let us know.

Steps For Creating Custom Facebook Page Content

A few months ago Facebook officially did away with the idea of adding “boxes” of custom content to Facebook pages and instead forced users into adding “applications” as the primary way to add custom layouts, tabs and content.

While this change is old news and has been covered widely, Facebook continues to tinker with the interface and so I’ve been getting lots of questions again about the steps involved in adding custom content and thought I would do a quick tutorial.

Facebook Improves Analytics, Should Help Businesses Monetize

At this point, most businesses have probably come to the realization that they are missing out on some serious opportunities if they do not have a Facebook presence.

Google Makes Facebook Pages a Higher Priority for Businesses

Google announced via Twitter this week, that public status updates from Facebook are now included in the search engine’s real-time search feature. That means the largest social network in the world is getting play in Google’s real-time search alongside Twitter, MySpace, and others, and these real-time results are often featured prominently on the first page of search results for the hottest queries.

Running a Promotion on Your Facebook Page May Cost You $10K

A Facebook Page can be a great way to build your fan-base, inspire engagement with customers/readers, and generally build upon your brand. However, if you want to do a promo on one, that’ll cost you.