Numerous reports have been coming out that Facebook is taking down Facebook pages that are accused of infringing upon copyrights. The keyword there is “accused”. Apparently, Facebook does little (or nothing) to verify the legitimacy of the claims before taking…
There’s an interesting report out today from Buddy Media, a company that’s built a business out of creating Facebook tools for businesses, and counts major brands like Target, Johnson & Johnson, and ABC (to name a few) among its clients.…
Since last week’s sweeping changes to Facebook Pages people have been scrambling to unearth all the little tricks that the new format affords.
One of the bigger changes from a look a feel standpoint involves the placement of five recently updated images along the top of the Wall page. The images are now one of the most prominent features of the page and marketers are analyzing ways to take advantage of this new placement. (Personal profiles have had this look for a while now.)
A couple factors come into play when considering a marketing use of this real estate.
Facebook announced some new changes to Facebook Pages today that effectively make the Page design more like the recently re-designed profiles.
For one, you can now navigate and interact with other areas of Facebook. "This means you can choose to receive notifications about fan activity, Like and comment on other Pages as your Page, and get your own News Feed where you can engage with the latest and most important news from other Pages you like," the company explains.
Facebook has a new ad product that may be its most promising ad unit yet – the sponsored story. These ads are simply brand-related stories that users have already shared, but then paid for by the brand mentioned to appear in the ad space, as to attract more attention and engagement.
Will you be promoting your fans’ engagement with your brand? Let us know.
A few months ago Facebook officially did away with the idea of adding “boxes” of custom content to Facebook pages and instead forced users into adding “applications” as the primary way to add custom layouts, tabs and content.
While this change is old news and has been covered widely, Facebook continues to tinker with the interface and so I’ve been getting lots of questions again about the steps involved in adding custom content and thought I would do a quick tutorial.
At this point, most businesses have probably come to the realization that they are missing out on some serious opportunities if they do not have a Facebook presence.
Google announced via Twitter this week, that public status updates from Facebook are now included in the search engine’s real-time search feature. That means the largest social network in the world is getting play in Google’s real-time search alongside Twitter, MySpace, and others, and these real-time results are often featured prominently on the first page of search results for the hottest queries.