Facebook Page Insights Tool Gets Some Improvements

Facebook is making changes to its Page Insights. “The updates are designed to give you more insight into what happens when people engage with your Page posts and share them with their friends,” the company says in a post on…

Facebook Brand Timeline Deadline Approaches: Are You Being Rushed?

Brands have had a month to prepare their Facebook Timelines, but on Friday, their Facebook Pages will be switched to the new Timeline format whether they like it or not. You will no longer have a choice, so I hope…

Facebook Offers: Facebook’s Advice For Successful Ones

At a marketing event this past week, Facebook talked about a new “Offers” offering for brands. Offers let businesses and organizations share discounts with customers by posting offers to their Facebook Pages. Facebook describes them as coupons you don’t have…

Facebook Announces Page Insights Tool, New Metric & Ad Unit

Facebook announced a new Page Insights tool, a new public metric for “People Talking About This” on all Pages, and a new expanded premium ad unit. “Facebook has unveiled a new Page Insights tool so that all Pages – small…

New Facebook Tools to Help Your Page Grow

If you haven’t noticed, Facebook has been making a whole lot of changes lately. Many of them – and certainly the most talked about ones – have been based on the main news feed experience. However, there have been some…

Facebook Issues That Could Cause Problems For Your Business

While Facebook may provide a great way to interact with fans and market your business, it’s not all sunshine and roses. Several issues have been discussed recently that business should take very seriously. What is the biggest problem you see…

Small Business Facebook Pages Lacking Local Fans?

A study from Roost finds that only 15% of fans on the average small business Facebook Page are actually local to the town where that business is located. If that’s accurate, that’s not great for brick and mortars. It does…

Top 50 Branded Facebook Fan Pages, July 2011

Just shy of hitting the 50 million fans mark, Facebook’s own fan page still dominates the top 50 branded Facebook fan pages. While the top 20 is nearly identical to May (the exception being Xbox taking over the #20 spot…

Facebook Traffic Vs. Website Traffic

It’s clear that many sites are using Facebook for marketing purposes. The social network has given businesses many new ways to communicate, brand, engage, and more. In fact, recognized search expert Bruce Clay called the popular Facebook “Like” metric the new link.

Facebook Places and Check-In Deals Come to Pages

Facebook is making changes that make it easier for businesses to manage their Facebook presence and get customers to engage. InsideFacebook reports that Facebook has confirmed with them that it has started bringing Facebook Places functionality (including Check-In Deals) to…