Facebook announced today that it is cutting the number of ad units it offers to marketers in half. Actually, they have 27 different ad units right now, and when all is said and done, it will be less than half…
Facebook Reportedly Testing Feature Updates For Offers
Facebook is working with global retailers on a test of a new version of its Offers product, according to a report from Inside Facebook. This incarnation of Offers reportedly lets users shop immediately or get a reminder before the promotion…
Facebook Details Offers API Updates
Brand pages have had the Offers tool in Facebook for quite some time now. It’s a great way to connect with fans by offering them free or discounted items for a limited time. The social network announced two major updates…
Groupon’s Rewards Program Now Available Nationwide
Groupon today announced that its Rewards program, which it began testing in September 2011, has now launched nationwide to the U.S. Groupon Rewards is a loyalty program that uses credit cards to track spending at retailers who use Groupon. The…
Facebook Now Testing Offers For Online Retailers
The recently launched Facebook Offers beta allows businesses of all types to create coupons for their fans on Facebook. The program takes aim at other coupon services such as Groupon and one of community newspapers’ last reliable sources of revenue…
Facebook “Offers” Creation Outlined
Facebook has updated its help center with information on how to create and “Offer,” and it seems to be as easy as making a status update. Facebook Offers, which were first introduced at the fMC conference in February, are online…
Facebook Offers Now Available Via The API
Let’s just say that it’s pretty amazing how Facebook is able to keep pushing out new features to developers each and every week. This week’s Operation Developer Love details two big changes coming to the platform that are worth playing…