Facebook Tells Page Admins About Discrepancy In Engagement And Reach Metrics

Facebook has not been delivering accurate reach and engagement metrics to Page admins. Some admins have been getting a message on their dashboard that says, “There is a discrepancy in the engagement and reach metrics for all Page Posts and…

Get More Out Of Facebook Insights And Graph Search

Shweiki Media and Avital Eidenbom from Studio 5 Innovation have put out this short webinar about using Facebook Insights and Graph search to get more out of your social media content. One Graph Search tip from the video is to…

Facebook Audience Insights Tool Gives You More Info About Those You’re Trying To Reach

Facebook introduced a new tool for businesses called Audience Insights, which lets marketers learn more about their target audiences, such as aggregate information about geography, demographics, purchase behavior, etc. This is completely separate from Page Insights. That shows you info…

Facebook Rolling Out Fixes To Page Insights Reporting

Insights are a huge part of the Facebook developer’s life. As such, the social network has been consistently improving the product with new features and fixes. The latest fixes are coming after an extensive engineering audit. Facebook announced today that…

Facebook Adds Search Results Tab To App Insights

Over the past few months, Facebook has added a number of metrics to App Insights. It’s invaluable data that allows developers to analyze where traffic is coming from, and where they can capitalize on said traffic. Now Facebook is adding…

Open Graph Gets Mobile Insights From Facebook

Open Graph is the best possible way for publishers and brands to reach an audience on Facebook. The only problem is that Insights for Open Graph are only available for desktop apps. There hasn’t been a dedicated mobile solution until…

Facebook Shows More Love To Developers

This week has been huge for developers on Facebook. The company has not only released the full version of the much anticipated SDK 3.0 for iOS, but they have also pushed subscriptions and mobile ads to developers. While not as…

Facebook Adding Unique User Tracking To Insights

Last week, Facebook announced some changes coming to Insights in preparation for the App Center. It added a host of new statistics to follow like app rating and the number of negative feedback (people blocking an app, etc). To build…

Facebook Introduces App Ratings And Negative Feedback

As Facebook ramps up to launch the App Center, the company is preparing new ways for developers to monitor their app’s performance. One of the big points with the App Center is that apps that are well-liked move towards the…

Facebook Offers Now Available Via The API

Let’s just say that it’s pretty amazing how Facebook is able to keep pushing out new features to developers each and every week. This week’s Operation Developer Love details two big changes coming to the platform that are worth playing…