Pizza Delicious Test Runs a Facebook Ad

With Facebook in the process of its IPO, some investors have been frightened beyond the general terrors afforded by founder Mark Zuckerberg’s refusal to remove his rebellious-yet-comfy security-hoodie – they fear that Facebook might run into a bit of an…

Facebook “Offers” Creation Outlined

Facebook has updated its help center with information on how to create and “Offer,” and it seems to be as easy as making a status update. Facebook Offers, which were first introduced at the fMC conference in February, are online…

Facebook Brand Engagement [Socialbakers Study]

As you already know, marketing space on Facebook is one of the hottest things going right now. People are engaged in all sorts of activities on Facebook; they send gifts, share photos, search for coupons, and yes, research products and…

Facebook Advertising: You’re Doing it Wrong

The folks at Pandemic Labs have done the research, and it’s not pretty. Brands are, quite simply, using Facebook incorrectly. Posting on the Pandemic Labs blog, Matt Peters stated Pandemic is using a tool they call “Watchtower,” to gather up…

Facebook “Offers” Now Available for Local Businesses

Facebook began rolling out its “Offers” service to for all business pages this week. The Offers service allows a business to place special offers in the feeds of customers who have previously “liked” that business. The offer will be accompanied…

Facebook: High Asking Price For Log-Out Ads

Facebook has announced new log-out ads on their social platform that are sure to hit heavy with consumers as nearly 37 million users log-off the service daily in the US alone. No doubt these are highly sought-after advertising spaces, unfortunately…

Facebook Sponsored Stories: Unavoidable For Brands?

Facebook is going public soon. You already knew that I’m sure. You probably also know that Facebook makes most of its money from ads. Not all of it, but a very significant portion. If the company’s relationship with Zynga ever…