Digital Ad Industry Would Gain $8.2 Billion A Year By Fixing These Things

The digital ad industry stands to gain $8.2 billion a year by eliminating fraud and issues with the Internet supply chain, a new study from the Interactive Advertising Bureau (IAB) and EY finds. According to the study, fraudulent impressions, infringed…

LinkedIn Partners With EY In Company’s Biggest Deal Ever

LinkedIn knocked its Q3 earnings release out of the park on Thursday. The company also announced a strategic partnership with EY (formerly Ernst & Young). LinkedIn CEO Jeff Weiner called it the “largest single deal in our history”. The deal…