Energy drinks have become a staple of athletes, gamers, and many others – learn more about the business of energy drinks below.
5-Hour Energy Drink Manufacturer Sued
Michigan-based manufacturer Living Essentials and its parent company Innovation Ventures have been sued by three states over false advertising regarding the wildly popular 5-Hour Energy performance shots. The active ingredients in a 5-Hour Energy shot, which was invented by Indian-American…
Energy Drinks Linked To Unhealthy Behaviors In Youth
Youth consuming energy drinks were more likely to play video games for hours, drink sugar-sweetened beverages, and smoke, according to a new study published in the Journal of Nutrition Education and Behavior. Researchers for the study, published in the May/June…
Energy Drinks Could Be Gateway Drugs, Shows Study
Over the past decade energy drinks have risen to prominence with ads promising to give workers that extra boost they need after lunch or jack up customers’ mood to “extreme” levels. Teens a big market for such products, and now…
Monster Drinks: Is Coca Cola Looking to Buy Them?
Anyone who has either visited a gas station or been around teenage boys for any length of time in the past ten years is probably familiar with Monster, which is a specific, popular brand of energy drink. The drink has…
Lawsuit Claims Monster Energy Drinks Are Unsafe
Monster drinks have been gaining in popularity over the last few years and nowadays it’s hard to go anywhere without seeing someone drinking one of these energy beverages. While there are numerous energy drink brands out there, Monster is one…
Monster Energy Drinks Investigated By Attorneys
Your company may want to stop pushing the envelope of your product if it has a history for being a potential causation of five deaths from reports by the Food and Drug Administration. Monster Beverage Corporation, the makers of the…
Monster Drinks Investigated For Targeting Children
Monster Beverage Corp. is coming under attack in an investigation by a New York state attorney general and a San Francisco city attorney general. Amidst all the death reports cause by energy drinks, the Food and Drug Administration (FDA) has confirmed that…
Energy Drinks May Contain More Caffeine Than You Think
Consumer Reports today published a report on the level of caffeine in popular energy drinks. Their findings suggest that many of the energy drinks Americans consume on a daily basis have wildly varying levels of caffeine, and in some cases…
Monster Beverage Lawsuit Alleges Energy Drink Caused Girl’s Death
Monster Beverage is famous for its caffine and sugar-filled energy drinks, but it may soon find itself having to defend its beverages in court. In a complaint filed in a California Superior Court, Monster Beverage is being sued over the…