Stop Shoving Social Media Down My Throat

It’s time to step up and address one of the great myths pervading the social web — that an essential best practice is decentralizing social media marketing and pushing it down to employees at every level of the company.  This is a philosophy…

The ROI of Employees

Over at his blog yesterday, Chris Brogan wrote about his admiration for Gary Vaynerchuk. The post sparked quite the discussion in the comments, a lot of it about ROI (return on investment). This stemmed from a quip Gary had made…

Should Your Employer Have Access to Your Facebook Account?

privacyrisksfacebookYesterday, I read a report in the American magazine The Atlantic which asked the question

The Need for a Flexible Employee Social Media Policy
More WebProNews Videos How strict are you when it comes to employee social media use? Have you taken the time to develop a social media policy? Guidelines for staff to follow?  Deb Schultz, a partner with the Altimeter Group shared…
Is Talking Bad About the Boss on Facebook Grounds for Termination?

If the U.S. Army isn’t that strict about what its soldiers can say on social media channels (as long as no lives are on the line), then perhaps you should be a little lenient with your employees too. At least…

How Far Would You Go to Control Employee Social Media Use?

CareerBuilder released some survey findings this week, indicating that over a third of employers in the U.S. are using social media to promote their company, but it’s employee use that still has some businesses worried.

Survey: Email, Intranets Top Employer, Employee Communication

The International Association of Business Communicators (IABC) Research Foundation and Xerox’s Buck Consultants have released findings from a survey looking at employer-employee communication.

Among the findings are that the most common communication vehicles organizations use to engage employees and foster productivity are email and intranets, 83% and 75% respectively. In addition, half of employers are communicating through Facebook, IM, and Twitter. Provides Its Own Example of an Employee Social Media Policy

This week has been a big week for social media as the world’s most popular social network announced that it reached 500 million users. is just as excited about it as anybody.