Verizon Business Markets CIO: We Have to Humanize Technology

The CIO of Verizon Business Markets, which is Verizon’s small business segment says that “We have to humanize technology.”

How adidas is Creating a Digital Experience That’s Premium, Connected, and Personalized

Digital marketing is changing and adidas is working to make it integral in connecting with their customers and to really change their lives in a positive way.

Technology Helps Salespeople and the Customer Connect

Technology is impacting sales in a way never seen before as evidenced by Salesforce’s massive integration of artificial intelligence into all of their various clouds and products. At the Salesforce Dreamforce event much of the discussion is about how technology…

A Connected Product Can Drive Success

Salesforce is conducting their annual Dreamforce conference this week with a variety of speakers giving talks. One that was interesting yesterday was from Bharat Anand, who is the Henry R. Byers Professor of Business Administration at Harvard Business School. Bharat’s…

Salesforce Kicks Off Dreamforce By Unveiling SalesforceIQ, Salesforce IoT Cloud

Salesforce opened its big Dreamforce conference on Tuesday with 160,000 registered attendees. The event kicked off with two major announcements from the company – SalesforceIQ and the Salesforce IoT Cloud. Salesforce IQ Salesforce calls SalesforceIQ “the future of selling for…