Salesforce has announced Dreamforce 2021, the first such global event, with both virtual and in-person elements.
Salesforce Launches Single Souce of Truth | Benioff: A Computer Science Holy Grail
Salesforce CEO Marc Benioff says that Salesforce is now entering the fourth stage of computing, the pursuit of Single Source of Truth. The official name is Customer 360 Truth and it is a new set of capabilities that allow companies to connect, authenticate and govern customer data and identity across Salesforce.
Verizon Business Markets CIO: We Have to Humanize Technology
The CIO of Verizon Business Markets, which is Verizon’s small business segment says that “We have to humanize technology.”
How adidas is Creating a Digital Experience That’s Premium, Connected, and Personalized
Digital marketing is changing and adidas is working to make it integral in connecting with their customers and to really change their lives in a positive way.
Technology Helps Salespeople and the Customer Connect
Technology is impacting sales in a way never seen before as evidenced by Salesforce’s massive integration of artificial intelligence into all of their various clouds and products. At the Salesforce Dreamforce event much of the discussion is about how technology…
A Connected Product Can Drive Success
Salesforce is conducting their annual Dreamforce conference this week with a variety of speakers giving talks. One that was interesting yesterday was from Bharat Anand, who is the Henry R. Byers Professor of Business Administration at Harvard Business School. Bharat’s…
Salesforce Kicks Off Dreamforce By Unveiling SalesforceIQ, Salesforce IoT Cloud
Salesforce opened its big Dreamforce conference on Tuesday with 160,000 registered attendees. The event kicked off with two major announcements from the company – SalesforceIQ and the Salesforce IoT Cloud. Salesforce IQ Salesforce calls SalesforceIQ “the future of selling for…