More marketers are using digital media to sell and build stronger relationships with their customers according to a new report from the Direct Marketing Association and David Shepard Associates.
The Direct Marketing Association (DMA) has filed a lawsuit in federal court against Colorado challenging the constitutionality of a new law that requires online retailers outside the state to collect sales tax information from customers and turn it over to the state’s Department of Revenue.
The DMA says the law constitutes an "unprecedented invasion of consumer privacy," and also unfairly discriminates against interstate commerce because the law is targeted at only out-of-state retailers.
The Direct Marketing Association has voiced its opposition to a draft of a privacy bill introduced this week by Representatives Rick Boucher (D-VA) and Cliff Stearns (R-FL).
The DMA says the draft bill has potentially sweeping impacts for direct marketers working across every marketing channel, from direct mail and telemarketing to email, Internet and, mobile marketing.