Google announced the launch of a new way to create Display ad campaigns based on marketing objective. It’s essentially just a new setup flow, but could be a better way for marketers to approach their display campaigns. You can see…
Yelp Earnings Disappoint As Chairman Leaves And Company Moves Away From Display Ads
Yelp reported its second quarter earnings on Tuesday with better than expected revenue, but worse than expected profit, sending shares tumbling. But that wasn’t the only news to come out of the company. Yelp also announced the resignation of Max…
Paid Search Spend Continues Strong Growth In U.S. Driven By Mobile Usage
IgnitionOne released its Q2 2015 Digital Marketing Report this week, highlighting data and trends in search, programmatic display, social, and mobile advertising. The company manages over $1.5 billion in digital spend and tracks over $30 billion in customer revenue. It…
Google And Yandex Partner Up On Display Ads
Yandex, Russia’s leading search engine company, announced that it has struck an advertising partnership with Google, which will see Google’s DoubleClick Bid Manger connect to Yandex’s own real-time bidding system. Yandex’s demand-side platform AWAPS will join Google’s DoubleClick AdExcahnge. The…
Online Ad Revenues Reach Historic High
The Interactive Advertising Bureau (IAB) has released a report on Internet ad revenues, which the organization says climbed to an all-time high of $17 billion in the first half of 2012. This is, in fact, a 14% year-over-year increase (compared…
Google Lets Users Click An X To Stop Seeing Ads From Specific Campaigns
Google is launching a new [x] button on some of its display ads over the next several weeks. Much like display ads on Facebook, the user will stop seeing ads from that campaign, once the [x] is clicked. It’s unclear…
AdWords Contextual Engine Gets Biggest Upgrade Ever
Google announced changes to AdWords, which the company says will simplify the way advertisers buy and run display ads through AdWords. “For nine years, AdWords customers have been buying display campaigns through an interface designed for search,” says Google’s AdWords…
Facebook Continues Display Ad Domination
According to new data from comScore, Facebook had 27.9% of all online display-ad impressions last year, up from 21% the previous year. According to the firm, Yahoo was in second place at 11% (up from 10.9% the year before), leaving…
Google’s AdMeld Acquisition Made Official
Last week, a report came out that Google had acquired AdMeld for around $400 million. While the price has not been confirmed, Google did officially announce the acquisition today. Google’s VP of Display Advertising, Neal Mohan, wrote on the Official…
Google Buys AdMeld for $400 MIllion: Report
According to an unconfirmed report from Michael Arrington at TechCrunch, citing “multiple sources,” Google has acquired ad optimization platform AdMeld for around $400 million. AdMeld CEO Michael Barrett led global sales at Fox Interactive Media, Co-Founders Ben Barokas and Brian…
Eric Schmidt Backs Display Ad Company Spongecell
Google Executive Chairman Eric Schmidt (along with others) has invested in Spongecell, an online display advertising company. Spongecell announced this morning that it has completed a new round of financing led by Schmidt and Jim Pallotta, Chairman and Managing Director…
Google Simplifies Bidding on the Display Network
Google’s display network is a great way for small business advertisers to dabble in the banner advertising space.
Whilst the planning, set up and management of banner advertising through Google’s display network is fairly straight forward, one part of the process was a bit more convoluted than it should have been – the bidding on managed placements.
People who’ve used “managed placements” in the display network might have recalled seeing 3 default bids for their ad groups – namely:
Yahoo Acquires Display Ad Specialist Dapper
Dapper, a company that deals in both creating and optimizing display ad campaigns, is now the property of Yahoo, Inc. Yahoo announced the acquisition this afternoon.
There are at least a couple reasons for Yahoo fans to be excited about this development. One is Dapper’s impressive list of clients and partners, which includes organizations like AdBrite, AOL, DoubleClick, Expedia, Kayak, Microsoft, and PubMatic.
Google to Offer Interesting New Display Ad Formats
While you may not tend to think about display ads when you think about Google, the company seems to be working hard to change that. Google says display advertising is at the heart of what it is doing these days, and that 99% of its top 1,000 clients are running campaigns on the Google Display Network.
What the Display Ad Landscape Looks Like in the U.S.
comScore has revealed some findings on display ads in the U.S. Flash and rich media ads account for 40% of impressions, according to the firm’s report. JPEG ads led the market with over 42% of impressions in the U.S., while "leaderboard"-style banner ads (728 x 90) were the most commonly viewed display ad by size.
Google Announces Google Display Network
Google announced that it is putting all of its non-search display advertising offerings together into one network called the Google Display Network.