Earlier this month, we had a conversation with AdCentricity President Rob Gorrie, about the potential of digital out-of-home marketing, as location technology fuels the trend. His firm counts Disney, American Express, Verizon, Bank of America, Toyota, GM, Samsung, and Evian among its recent clients.
There is a lot of hype around location-based services and the marketing opportunities that come with them, but check-in apps aren’t the only way to reach consumers on a location basis. Familiar with digital out-of-home advertising? It’s not exactly new and trendy, but there is a growing number of opportunities in this space as well.